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For each app mining cohort, there is a determined “pot” of total earnings that will get paid to apps. For the Alpha run, Blockstack paid a total of $25,000 USD. Starting in December 2018, Blockstack will pay $100,000 USD and the awards will be paid out in Bitcoin.
The top app gets paid 20% of the total pot. So, for a pot of $100k, the top app receives $20,000 USD. The next app gets paid 20% of the remaining pot. The remaining pot is $80k, and 20% of that is $16,000. This process continues until every app has been paid.
Here is a chart that visualizes the decay in rewards, depending on rank:
