diff --git a/src/analytics/segment.js b/src/analytics/segment.js
index d239db10..0d34366b 100644
--- a/src/analytics/segment.js
+++ b/src/analytics/segment.js
@@ -4,7 +4,6 @@ import uuid from 'uuid/v4'
 import logger from 'logger'
 import invariant from 'invariant'
 import user from 'helpers/user'
-import { DEBUG_ANALYTICS } from 'config/constants'
 import { langAndRegionSelector } from 'reducers/settings'
 import { getSystemLocale } from 'helpers/systemLocale'
 import { load } from './inject-in-window'
@@ -32,13 +31,14 @@ const getContext = store => {
 let storeInstance // is the redux store. it's also used as a flag to know if analytics is on or off.
 
 export const start = (store: *) => {
+  const { id } = user()
+  logger.analyticsStart(id)
   storeInstance = store
   const { analytics } = window
   if (typeof analytics === 'undefined') {
     logger.error('analytics is not available')
     return
   }
-  const { id } = user()
   load()
   analytics.identify(
     id,
@@ -47,12 +47,10 @@ export const start = (store: *) => {
       context: getContext(store),
     },
   )
-  if (DEBUG_ANALYTICS) {
-    logger.log(`analytics: start() with user id ${id}`)
-  }
 }
 
 export const stop = () => {
+  logger.analyticsStop()
   storeInstance = null
   const { analytics } = window
   if (typeof analytics === 'undefined') {
@@ -60,12 +58,10 @@ export const stop = () => {
     return
   }
   analytics.reset()
-  if (DEBUG_ANALYTICS) {
-    logger.log(`analytics: stop()`)
-  }
 }
 
 export const track = (event: string, properties: ?Object) => {
+  logger.analyticsTrack(event, properties)
   if (!storeInstance) {
     return
   }
@@ -77,12 +73,10 @@ export const track = (event: string, properties: ?Object) => {
   analytics.track(event, properties, {
     context: getContext(storeInstance),
   })
-  if (DEBUG_ANALYTICS) {
-    logger.log(`analytics: track(${event},`, properties)
-  }
 }
 
 export const page = (category: string, name: ?string, properties: ?Object) => {
+  logger.analyticsPage(category, name, properties)
   if (!storeInstance) {
     return
   }
@@ -94,7 +88,4 @@ export const page = (category: string, name: ?string, properties: ?Object) => {
   analytics.page(category, name, properties, {
     context: getContext(storeInstance),
   })
-  if (DEBUG_ANALYTICS) {
-    logger.log(`analytics: page(${category}, ${name || ''},`, properties)
-  }
 }
diff --git a/src/helpers/db.js b/src/helpers/db.js
index 3bc2574f..eabeff86 100644
--- a/src/helpers/db.js
+++ b/src/helpers/db.js
@@ -55,14 +55,14 @@ export default {
   get: (key: DBKey, defaults: any): any => {
     const db = store(key)
     const data = db.get('data', defaults)
-    logger.onDB('read', key, data)
+    logger.onDB('read', key)
     return middleware('get', key, data)
   },
 
   set: (key: DBKey, val: any) => {
     const db = store(key)
     val = middleware('set', key, val)
-    logger.onDB('write', key, val)
+    logger.onDB('write', key)
     db.set('data', val)
     return val
   },
diff --git a/src/logger.js b/src/logger.js
index f06c8fed..552fc071 100644
--- a/src/logger.js
+++ b/src/logger.js
@@ -17,6 +17,7 @@ import {
   DEBUG_TAB_KEY,
   DEBUG_LIBCORE,
   DEBUG_WS,
+  DEBUG_ANALYTICS,
 } from 'config/constants'
 
 const logs = []
@@ -24,6 +25,8 @@ const logs = []
 const MAX_LOG_LENGTH = 500
 const MAX_LOG_JSON_THRESHOLD = 2000
 
+const anonymousMode = !__DEV__
+
 function addLog(type, ...args) {
   logs.push({ type, date: new Date(), args })
   if (logs.length > MAX_LOG_LENGTH) {
@@ -31,6 +34,11 @@ function addLog(type, ...args) {
   }
 }
 
+function anonymizeURL(url) {
+  if (!anonymousMode) return url
+  return url.replace(/\/addresses\/[^/]+/g, '/addresses/<HIDDEN>')
+}
+
 const makeSerializableLog = (o: mixed) => {
   if (typeof o === 'string') return o
   if (typeof o === 'number') return o
@@ -64,6 +72,7 @@ const logTabkey = !__DEV__ || DEBUG_TAB_KEY
 const logLibcore = !__DEV__ || DEBUG_LIBCORE
 const logWS = !__DEV__ || DEBUG_WS
 const logNetwork = !__DEV__ || DEBUG_NETWORK
+const logAnalytics = !__DEV__ || DEBUG_ANALYTICS
 
 export default {
   onCmd: (type: string, id: string, spentTime: number, data?: any) => {
@@ -87,10 +96,10 @@ export default {
     addLog('cmd', type, id, spentTime, data)
   },
 
-  onDB: (way: 'read' | 'write' | 'clear', name: string, obj: ?Object) => {
-    const msg = `📁  ${way} ${name}:`
+  onDB: (way: 'read' | 'write' | 'clear', name: string) => {
+    const msg = `📁  ${way} ${name}`
     if (logDb) {
-      console.log(msg, obj)
+      console.log(msg)
     }
     addLog('db', msg)
   },
@@ -131,7 +140,7 @@ export default {
   },
 
   network: ({ method, url }: { method: string, url: string }) => {
-    const log = `➡📡  ${method} ${url}`
+    const log = `➡📡  ${method} ${anonymizeURL(url)}`
     if (logNetwork) {
       console.log(log)
     }
@@ -149,7 +158,9 @@ export default {
     status: number,
     responseTime: number,
   }) => {
-    const log = `✔📡  HTTP ${status} ${method} ${url} – finished in ${responseTime.toFixed(0)}ms`
+    const log = `✔📡  HTTP ${status} ${method} ${anonymizeURL(
+      url,
+    )} – finished in ${responseTime.toFixed(0)}ms`
     if (logNetwork) {
       console.log(log)
     }
@@ -169,9 +180,9 @@ export default {
     error: string,
     responseTime: number,
   }) => {
-    const log = `✖📡  HTTP ${status} ${method} ${url} – ${error} – failed after ${responseTime.toFixed(
-      0,
-    )}ms`
+    const log = `✖📡  HTTP ${status} ${method} ${anonymizeURL(
+      url,
+    )} – ${error} – failed after ${responseTime.toFixed(0)}ms`
     if (logNetwork) {
       console.log(log)
     }
@@ -187,13 +198,43 @@ export default {
     url: string,
     responseTime: number,
   }) => {
-    const log = `✖📡  NETWORK DOWN – ${method} ${url} – after ${responseTime.toFixed(0)}ms`
+    const log = `✖📡  NETWORK DOWN – ${method} ${anonymizeURL(url)} – after ${responseTime.toFixed(
+      0,
+    )}ms`
     if (logNetwork) {
       console.log(log)
     }
     addLog('network-down', log)
   },
 
+  analyticsStart: (id: string) => {
+    if (logAnalytics) {
+      console.log(`△ start() with user id ${id}`)
+    }
+    addLog('anaytics-start', id)
+  },
+
+  analyticsStop: () => {
+    if (logAnalytics) {
+      console.log(`△ stop()`)
+    }
+    addLog('anaytics-stop')
+  },
+
+  analyticsTrack: (event: string, properties: ?Object) => {
+    if (logAnalytics) {
+      console.log(`△ track ${event}`, properties)
+    }
+    addLog('anaytics-track', `${event}`)
+  },
+
+  analyticsPage: (category: string, name: ?string, properties: ?Object) => {
+    if (logAnalytics) {
+      console.log(`△ page ${category} ${name || ''}`, properties)
+    }
+    addLog('anaytics-page', `${category} ${name || ''}`)
+  },
+
   // General functions in case the hooks don't apply
 
   log: (...args: any) => {