diff --git a/CHANGELOG.md b/CHANGELOG.md
index 1f9d39c8c..fda5a9a26 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -10,6 +10,7 @@ and this project adheres to [Semantic Versioning](https://semver.org/spec/v2.0.0
 
 - Lightningd: add support for `signet` networks using the `--network=signet` or `--signet` startup option
 - JSON API: `listfunds` now returns also `funding_output` for `channels`
+- plugins: plugins can now suggest `lightning-cli` default to -H for responses.
 
 ### Changed
 
diff --git a/cli/lightning-cli.c b/cli/lightning-cli.c
index 72b215854..f0dd270ca 100644
--- a/cli/lightning-cli.c
+++ b/cli/lightning-cli.c
@@ -201,6 +201,7 @@ static void human_help(char *buffer, const jsmntok_t *result)
 enum format {
 	JSON,
 	HUMAN,
+	HELPLIST,
 	DEFAULT_FORMAT,
 	RAW
 };
@@ -392,6 +393,25 @@ static void tal_error(const char *msg)
 	abort();
 }
 
+static enum format delete_format_hint(const char *resp,
+				      jsmntok_t **toks,
+				      jsmntok_t *result)
+{
+	const jsmntok_t *hint;
+	enum format format = JSON;
+
+	hint = json_get_member(resp, result, "format-hint");
+	if (!hint)
+		return format;
+
+	if (json_tok_streq(resp, hint, "simple"))
+		format = HUMAN;
+
+	/* Don't let hint appear in the output! */
+	json_tok_remove(toks, result, hint, 1);
+	return format;
+}
+
 int main(int argc, char *argv[])
 {
 	setup_locale();
@@ -453,16 +473,9 @@ int main(int argc, char *argv[])
 		method = "help";
 	}
 
-	if (format == DEFAULT_FORMAT) {
-		if (streq(method, "help"))
-			format = HUMAN;
-		else
-			format = JSON;
-	}
-
 	/* Launch a manpage if we have a help command with an argument. We do
 	 * not need to have lightningd running in this case. */
-	if (streq(method, "help") && format == HUMAN && argc >= 3) {
+	if (streq(method, "help") && format == DEFAULT_FORMAT && argc >= 3) {
 		command = argv[2];
 		char *page = tal_fmt(ctx, "lightning-%s", command);
 
@@ -591,19 +604,35 @@ int main(int argc, char *argv[])
 		     json_tok_full_len(id), json_tok_full(resp, id));
 
 	if (!error || json_tok_is_null(resp, error)) {
-		// if we have specific help command
-		if (format == HUMAN)
+		if (format == DEFAULT_FORMAT) {
+			/* This works best when we order it. */
 			if (streq(method, "help") && command == NULL)
-				human_help(resp, result);
+				format = HELPLIST;
 			else
-				human_readable(resp, result, '\n');
-		else if (format == RAW)
+				/* Use offset of result to get non-const ptr */
+				format = delete_format_hint(resp, &toks,
+							    /* const-washing */
+							    toks + (result - toks));
+		}
+
+		switch (format) {
+		case HELPLIST:
+			human_help(resp, result);
+			break;
+		case HUMAN:
+			human_readable(resp, result, '\n');
+			break;
+		case JSON:
+			print_json(resp, result, "");
+			printf("\n");
+			break;
+		case RAW:
 			printf("%.*s\n",
 			       json_tok_full_len(result),
 			       json_tok_full(resp, result));
-		else {
-			print_json(resp, result, "");
-			printf("\n");
+			break;
+		default:
+			abort();
 		}
 		tal_free(lightning_dir);
 		tal_free(rpc_filename);
diff --git a/doc/PLUGINS.md b/doc/PLUGINS.md
index 83662750d..7e8a26287 100644
--- a/doc/PLUGINS.md
+++ b/doc/PLUGINS.md
@@ -172,6 +172,10 @@ the JSON-RPC call `id`, which is internally remapped to a unique
 integer instead, in order to avoid collisions. When passing the result
 back the `id` field is restored to its original value.
 
+Note that if your `result` for an RPC call includes `"format-hint":
+"simple"`, then `lightning-cli` will default to printing your output
+in "human-readable" flat form.
+
 ## Event notifications
 
 Event notifications allow a plugin to subscribe to events in
diff --git a/lightningd/jsonrpc.c b/lightningd/jsonrpc.c
index de70d7af8..e6765afb8 100644
--- a/lightningd/jsonrpc.c
+++ b/lightningd/jsonrpc.c
@@ -425,6 +425,9 @@ static struct command_result *json_help(struct command *cmd,
 	}
 	json_array_end(response);
 
+	/* Tell cli this is simple enough to be formatted flat for humans */
+	json_add_string(response, "format-hint", "simple");
+
 	return command_success(cmd, response);
 }