diff --git a/lib/index.js b/lib/index.js
index b51ed39..c337426 100644
--- a/lib/index.js
+++ b/lib/index.js
@@ -14,9 +14,9 @@ const retry = require('async-retry')
 const splitArray = require('split-array')
 const { parse: parseIni } = require('ini')
 const { readFile, stat, lstat } = require('fs-extra')
-const { responseError } = require('./error')
+const ms = require('ms')
 
-// Ours
+// Utilities
 const {
   staticFiles: getFiles,
   npm: getNpmFiles,
@@ -26,6 +26,7 @@ const ua = require('./ua')
 const hash = require('./hash')
 const Agent = require('./agent')
 const toHost = require('./to-host')
+const { responseError } = require('./error')
 
 // How many concurrent HTTP/2 stream uploads
 const MAX_CONCURRENT = 10
@@ -918,47 +919,67 @@ module.exports = class Now extends EventEmitter {
   }
 
   setScale(nameOrId, scale) {
-    return this.retry(async (bail, attempt) => {
-      if (this._debug) {
-        console.time(
-          `> [debug] #${attempt} POST /deployments/${nameOrId}/instances`
+    return this.retry(
+      async (bail, attempt) => {
+        if (this._debug) {
+          console.time(
+            `> [debug] #${attempt} POST /deployments/${nameOrId}/instances`
+          )
+        }
+
+        const res = await this._fetch(
+          `/now/deployments/${nameOrId}/instances`,
+          {
+            method: 'POST',
+            body: scale
+          }
         )
-      }
 
-      const res = await this._fetch(`/now/deployments/${nameOrId}/instances`, {
-        method: 'POST',
-        body: scale
-      })
+        if (this._debug) {
+          console.timeEnd(
+            `> [debug] #${attempt} POST /deployments/${nameOrId}/instances`
+          )
+        }
 
-      if (this._debug) {
-        console.timeEnd(
-          `> [debug] #${attempt} POST /deployments/${nameOrId}/instances`
-        )
-      }
+        if (res.status === 403) {
+          return bail(new Error('Unauthorized'))
+        }
 
-      if (res.status === 403) {
-        return bail(new Error('Unauthorized'))
-      }
+        const body = await res.json()
 
-      const body = await res.json()
+        if (res.status !== 200) {
+          if (res.status === 404 || res.status === 400) {
+            if (
+              body &&
+              body.error &&
+              body.error.code &&
+              body.error.code === 'not_snapshotted'
+            ) {
+              throw new Error(body.error.message)
+            }
+            const err = new Error(body.error.message)
+            err.userError = true
+            return bail(err)
+          }
 
-      if (res.status !== 200) {
-        if (res.status === 404 || res.status === 400) {
-          const err = new Error(body.error.message)
-          err.userError = true
-          return bail(err)
+          if (body.error && body.error.message) {
+            const err = new Error(body.error.message)
+            err.userError = true
+            return bail(err)
+          }
+          throw new Error(
+            `Error occurred while scaling. Please try again later`
+          )
         }
 
-        if (body.error && body.error.message) {
-          const err = new Error(body.error.message)
-          err.userError = true
-          return bail(err)
-        }
-        throw new Error(`Error occurred while scaling. Please try again later`)
+        return body
+      },
+      {
+        retries: 300,
+        maxTimeout: ms('5s'),
+        factor: 1.1
       }
-
-      return body
-    })
+    )
   }
 
   async unfreeze(depl) {