diff --git a/bin/now-alias b/bin/now-alias
index d2e4755..014dd81 100755
--- a/bin/now-alias
+++ b/bin/now-alias
@@ -10,10 +10,13 @@ import { error } from '../lib/error';
 import toHost from '../lib/to-host';
 
 const argv = minimist(process.argv.slice(2), {
+  string: ['config', 'token'],
   boolean: ['help', 'debug'],
   alias: {
     help: 'h',
-    debug: 'd'
+    config: 'c',
+    debug: 'd',
+    token: 't'
   }
 });
 const subcommand = argv._[0];
@@ -25,8 +28,10 @@ const help = () => {
 
   ${chalk.dim('Options:')}
 
-    -h, --help   output usage information
-    -d, --debug  debug mode [off]
+    -h, --help              output usage information
+    -c ${chalk.bold.underline('FILE')}, --config=${chalk.bold.underline('FILE')}  config file
+    -d, --debug             debug mode [off]
+    -t ${chalk.bold.underline('TOKEN')}, --token=${chalk.bold.underline('TOKEN')} login token
 
   ${chalk.dim('Examples:')}
 
@@ -66,6 +71,7 @@ const help = () => {
 // options
 const debug = argv.debug;
 const apiUrl = argv.url || 'https://api.zeit.co';
+if (argv.config) cfg.setConfigFile(argv.config);
 
 const exit = (code) => {
   // we give stdout some time to flush out
@@ -81,7 +87,7 @@ if (argv.help || !subcommand) {
 } else {
   const config = cfg.read();
 
-  Promise.resolve(config.token || login(apiUrl))
+  Promise.resolve(argv.token || config.token || login(apiUrl))
   .then(async (token) => {
     try {
       await run(token);
diff --git a/bin/now-deploy b/bin/now-deploy
index ed03c06..963c610 100755
--- a/bin/now-deploy
+++ b/bin/now-deploy
@@ -17,12 +17,15 @@ import ms from 'ms';
 import { handleError, error } from '../lib/error';
 
 const argv = minimist(process.argv.slice(2), {
+  string: ['config', 'token'],
   boolean: ['help', 'version', 'debug', 'force', 'login', 'no-clipboard', 'forward-npm', 'docker', 'npm'],
   alias: {
     help: 'h',
+    config: 'c',
     debug: 'd',
     version: 'v',
     force: 'f',
+    token: 't',
     forceSync: 'F',
     login: 'L',
     public: 'p',
@@ -47,14 +50,16 @@ const help = () => {
 
   ${chalk.dim('Options:')}
 
-    -h, --help          output usage information
-    -v, --version       output the version number
-    -d, --debug         debug mode [off]
-    -f, --force         force a new deployment even if nothing has changed
-    -L, --login         configure login
-    -p, --public        deployment is public (\`/_src\` is exposed) [on for oss, off for premium]
-    -C, --no-clipboard  do not attempt to copy URL to clipboard
-    -N, --forward-npm   Forward login information to install private NPM modules
+    -h, --help              output usage information
+    -v, --version           output the version number
+    -c ${chalk.bold.underline('FILE')}, --config=${chalk.bold.underline('FILE')}  config file
+    -d, --debug             debug mode [off]
+    -f, --force             force a new deployment even if nothing has changed
+    -t ${chalk.bold.underline('TOKEN')}, --token=${chalk.bold.underline('TOKEN')} login token
+    -L, --login             configure login
+    -p, --public            deployment is public (\`/_src\` is exposed) [on for oss, off for premium]
+    -C, --no-clipboard      do not attempt to copy URL to clipboard
+    -N, --forward-npm       Forward login information to install private NPM modules
 
   ${chalk.dim('Examples:')}
 
@@ -109,6 +114,7 @@ const wantsPublic = argv.public;
 const apiUrl = argv.url || 'https://api.zeit.co';
 const isTTY = process.stdout.isTTY;
 const quiet = !isTTY;
+if (argv.config) cfg.setConfigFile(argv.config);
 const config = cfg.read();
 const alwaysForwardNpm = config.forwardNpm;
 
@@ -118,7 +124,7 @@ if (argv.h || argv.help) {
 } else if (argv.v || argv.version) {
   console.log(chalk.bold('𝚫 now'), version);
   process.exit(0);
-} else if (!config.token || shouldLogin) {
+} else if (!(argv.token || config.token) || shouldLogin) {
   login(apiUrl)
   .then((token) => {
     if (shouldLogin) {
@@ -136,7 +142,7 @@ if (argv.h || argv.help) {
     process.exit(1);
   });
 } else {
-  sync(config.token).catch((err) => {
+  sync(argv.token || config.token).catch((err) => {
     error(`Unknown error: ${err.stack}`);
     process.exit(1);
   });
diff --git a/bin/now-domains b/bin/now-domains
index d69de4d..da34ea8 100755
--- a/bin/now-domains
+++ b/bin/now-domains
@@ -10,10 +10,13 @@ import toHost from '../lib/to-host';
 import NowDomains from '../lib/domains';
 
 const argv = minimist(process.argv.slice(2), {
+  string: ['config', 'token'],
   boolean: ['help', 'debug'],
   alias: {
     help: 'h',
-    debug: 'd'
+    config: 'c',
+    debug: 'd',
+    token: 't'
   }
 });
 const subcommand = argv._[0];
@@ -25,8 +28,10 @@ const help = () => {
 
   ${chalk.dim('Options:')}
 
-    -h, --help   output usage information
-    -d, --debug  debug mode [off]
+    -h, --help              output usage information
+    -c ${chalk.bold.underline('FILE')}, --config=${chalk.bold.underline('FILE')}  config file
+    -d, --debug             debug mode [off]
+    -t ${chalk.bold.underline('TOKEN')}, --token=${chalk.bold.underline('TOKEN')} login token
 
   ${chalk.dim('Examples:')}
 
@@ -71,6 +76,7 @@ const help = () => {
 // options
 const debug = argv.debug;
 const apiUrl = argv.url || 'https://api.zeit.co';
+if (argv.config) cfg.setConfigFile(argv.config);
 
 const exit = (code) => {
   // we give stdout some time to flush out
@@ -86,7 +92,7 @@ if (argv.help || !subcommand) {
 } else {
   const config = cfg.read();
 
-  Promise.resolve(config.token || login(apiUrl))
+  Promise.resolve(argv.token || config.token || login(apiUrl))
   .then(async (token) => {
     try {
       await run(token);
diff --git a/bin/now-list b/bin/now-list
index 72c62da..134d043 100755
--- a/bin/now-list
+++ b/bin/now-list
@@ -11,10 +11,13 @@ import * as cfg from '../lib/cfg';
 import { handleError, error } from '../lib/error';
 
 const argv = minimist(process.argv.slice(2), {
+  string: ['config', 'token'],
   boolean: ['help', 'debug'],
   alias: {
     help: 'h',
-    debug: 'd'
+    config: 'c',
+    debug: 'd',
+    token: 't'
   }
 });
 
@@ -24,8 +27,10 @@ const help = () => {
 
   ${chalk.dim('Options:')}
 
-    -h, --help   output usage information
-    -d, --debug  debug mode [off]
+    -h, --help              output usage information
+    -c ${chalk.bold.underline('FILE')}, --config=${chalk.bold.underline('FILE')}  config file
+    -d, --debug             debug mode [off]
+    -t ${chalk.bold.underline('TOKEN')}, --token=${chalk.bold.underline('TOKEN')} login token
 
   ${chalk.dim('Examples:')}
 
@@ -51,10 +56,10 @@ const app = argv._[0];
 // options
 const debug = argv.debug;
 const apiUrl = argv.url || 'https://api.zeit.co';
-
+if (argv.config) cfg.setConfigFile(argv.config);
 const config = cfg.read();
 
-Promise.resolve(config.token || login(apiUrl))
+Promise.resolve(argv.token || config.token || login(apiUrl))
 .then(async (token) => {
   try {
     await list(token);
diff --git a/bin/now-remove b/bin/now-remove
index 230718d..b5ab69a 100755
--- a/bin/now-remove
+++ b/bin/now-remove
@@ -10,10 +10,13 @@ import * as cfg from '../lib/cfg';
 import { handleError, error } from '../lib/error';
 
 const argv = minimist(process.argv.slice(2), {
+  string: ['config', 'token'],
   boolean: ['help', 'debug', 'hard'],
   alias: {
     help: 'h',
-    debug: 'd'
+    config: 'c',
+    debug: 'd',
+    token: 't'
   }
 });
 
@@ -26,8 +29,10 @@ const help = () => {
 
   ${chalk.dim('Options:')}
 
-    -h, --help   output usage information
-    -d, --debug  debug mode [off]
+    -h, --help              output usage information
+    -c ${chalk.bold.underline('FILE')}, --config=${chalk.bold.underline('FILE')}  config file
+    -d, --debug             debug mode [off]
+    -t ${chalk.bold.underline('TOKEN')}, --token=${chalk.bold.underline('TOKEN')} login token
 
   ${chalk.dim('Examples:')}
 
@@ -48,7 +53,7 @@ if (argv.help || !deploymentId) {
 const debug = argv.debug;
 const apiUrl = argv.url || 'https://api.zeit.co';
 const hard = argv.hard || false;
-
+if (argv.config) cfg.setConfigFile(argv.config);
 const config = cfg.read();
 
 function readConfirmation (depl, aliases) {
@@ -77,7 +82,7 @@ function readConfirmation (depl, aliases) {
   });
 }
 
-Promise.resolve(config.token || login(apiUrl))
+Promise.resolve(argv.token || config.token || login(apiUrl))
 .then(async (token) => {
   try {
     await remove(token);
diff --git a/bin/now-secrets b/bin/now-secrets
index 33924df..f2dedb9 100755
--- a/bin/now-secrets
+++ b/bin/now-secrets
@@ -8,11 +8,14 @@ import NowSecrets from '../lib/secrets';
 import ms from 'ms';
 
 const argv = minimist(process.argv.slice(2), {
+  string: ['config', 'token'],
   boolean: ['help', 'debug', 'base64'],
   alias: {
     help: 'h',
+    config: 'c',
     debug: 'd',
-    base64: 'b'
+    base64: 'b',
+    token: 't'
   }
 });
 const subcommand = argv._[0];
@@ -24,9 +27,11 @@ const help = () => {
 
   ${chalk.dim('Options:')}
 
-    -h, --help   output usage information
-    -b, --base64 treat value as base64-encoded
-    -d, --debug  debug mode [off]
+    -h, --help              output usage information
+    -b, --base64            treat value as base64-encoded
+    -c ${chalk.bold.underline('FILE')}, --config=${chalk.bold.underline('FILE')}  config file
+    -d, --debug             debug mode [off]
+    -t ${chalk.bold.underline('TOKEN')}, --token=${chalk.bold.underline('TOKEN')} login token
 
   ${chalk.dim('Examples:')}
 
@@ -61,6 +66,7 @@ const help = () => {
 // options
 const debug = argv.debug;
 const apiUrl = argv.url || 'https://api.zeit.co';
+if (argv.config) cfg.setConfigFile(argv.config);
 
 const exit = (code) => {
   // we give stdout some time to flush out
@@ -76,7 +82,7 @@ if (argv.help || !subcommand) {
 } else {
   const config = cfg.read();
 
-  Promise.resolve(config.token || login(apiUrl))
+  Promise.resolve(argv.token || config.token || login(apiUrl))
   .then(async (token) => {
     try {
       await run(token);
diff --git a/lib/cfg.js b/lib/cfg.js
index 5124948..5393065 100644
--- a/lib/cfg.js
+++ b/lib/cfg.js
@@ -2,7 +2,11 @@ import path from 'path';
 import fs from 'fs-promise';
 import { homedir } from 'os';
 
-const file = path.resolve(homedir(), '.now.json');
+let file = process.env.NOW_JSON ? path.resolve(process.env.NOW_JSON) : path.resolve(homedir(), '.now.json');
+
+export function setConfigFile (nowjson) {
+  file = path.resolve(nowjson);
+}
 
 export function read () {
   let existing = null;