diff --git a/content/docs/introducing-jsx.md b/content/docs/introducing-jsx.md
index d636e0c5..7a8733bf 100644
--- a/content/docs/introducing-jsx.md
+++ b/content/docs/introducing-jsx.md
@@ -18,6 +18,16 @@ It is called JSX, and it is a syntax extension to JavaScript. We recommend using
 
 JSX produces React "elements". We will explore rendering them to the DOM in the [next section](/docs/rendering-elements.html). Below, you can find the basics of JSX necessary to get you started.
 
+### Why JSX?
+
+React embraces the fact that rendering logic is inherently coupled with other UI logic: how events are handled, how the state changes over time, and how the data is prepared for display.
+
+Instead of artificially separating *technologies* by putting markup and logic in separate files, React [separates *concerns*](https://en.wikipedia.org/wiki/Separation_of_concerns) with loosely coupled units called "components" that contain both. We will come back to components in a [further section](/docs/components-and-props.html), but if you're not yet comfortable putting markup in JS, [this talk](https://www.youtube.com/watch?v=x7cQ3mrcKaY) might convince you otherwise.
+
+React [doesn't require](/docs/react-without-jsx.html) using JSX, but most people find it helpful as a visual aid when working with UI inside the JavaScript code. It also allows React to show more useful error and warning messages.
+
+With that out of the way, let's get started!
+
 ### Embedding Expressions in JSX
 
 You can embed any [JavaScript expression](https://developer.mozilla.org/en-US/docs/Web/JavaScript/Guide/Expressions_and_Operators#Expressions) in JSX by wrapping it in curly braces.